Carbon Neutral Fuels Unveils New Brand Identity and Launches Nature-Inspired Competition

Carbon Neutral Fuels has revealed a bold new brand identity created by b-corp challenger brand agency, ORCA. Rooted in connection and inspired by the world we’re working to protect, our new look captures our vision for a future where fossil fuels are obsolete, blending the precision of our technology with the textures and colours of nature.

At the centre of the identity is our reimagined CNF logo. The abstract, interlinked letters reflect our commitment to connection between science and purpose, partners and progress. A subtle arrow in the negative space signals our pioneering spirit and forward momentum. Our palette draws on a plane’s-eye view of the planet, with tones named after minerals and flora, echoing earthy pigments, rich greens and iridescent turquoises. Textures inspired by cracked stone, rippling water and grains of sand nod to the landscapes we aim to protect.

To celebrate, CNF is inviting the public to shape this new chapter through the Micro/Macro Nature Photography Competition. You are encouraged to share close-up or wide-angle photographs that capture the beauty, detail, and inspiration found in the natural world.

Prizes

• CNF-branded suitcase
• CNF-branded sweatshirt
• CNF-branded t-shirt

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How to Enter

1. Follow CNF on LinkedIn
2. Comment on the competition post with your photograph

You’ve got one week to enter, so don’t miss your chance. Once entries close, we’ll share the winning shots on our LinkedIn - we can’t wait to showcase your creativity, celebrate your talent, and see how you’ve captured the beauty of nature that inspires our work every day. Good luck!

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